Marketing Consulting.
Not sure where to focus, or why the results went flat? We audit what you are running today, compare it with what your competitors do, and hand you a plan with priorities, channels and metrics that fit your business – whether we end up running it or your own team does.
The budget is rarely the problem. The order of spending is.
Flat results usually have a dull explanation. The audience was never defined, so every channel is addressed to everyone. Or three channels are running at a third of the budget each, none with enough weight to show an effect. Or the numbers that get reported are the ones that are easy to collect rather than the ones that predict revenue.
An audit answers that in weeks rather than quarters. We look at what you are running, what it costs, what it returns, how your competitors are positioned and where the obvious gaps are – and we say so plainly, including the parts that are working and should simply be left alone.
You get a written plan: what to stop, what to start, in what order, through which channels, with what budget and which numbers to watch. It is yours to keep. If you want us to execute it, that is module 07; if your own team runs it, the plan works exactly the same.
Scope of the module
Everything currently running – channels, spend, creatives, website, analytics – reviewed and scored, with the leaks named.
Which channels deserve your budget, which deserve a test, and which should be switched off this quarter.
What your three closest competitors promise, where they advertise and what they charge – and the space they have left unoccupied.
One sentence on what you do and for whom, and the proof points underneath it, written so sales and marketing can both use them.
A twelve-month calendar with themes, budgets and owners – realistic for the team you actually have.
The handful of numbers that predict revenue, how to collect them, and a report template your board will read.
From audit to a plan you can act on
Analytics, ad accounts and the people who run them. We ask what you believe is working – and then check it against the data.
Spend, performance and positioning scored against your competitors. The gaps come out of this step, not out of an opinion.
Written recommendations in order of payback, with budgets, owners and the KPI framework attached.
We walk your team through the plan. You run it, we run it, or we check in each quarter – your call, decided after you have the document.
What this looks like in production
“We expected a sales pitch and got a list of things to switch off. Two of them were ours, one of them was theirs. That is when we started trusting the rest of the document.”
No, and we price the audit so that you do not have to. Plenty of clients take the document and execute it with their own team – that is a successful outcome, not a lost one.
Read access to analytics and ad accounts, last year’s spend, and an hour each with the people who run marketing and sales. That is usually enough.
Then it says so. You get the evidence, the two or three things worth tightening, and a short document instead of a long one – at the same price.