Marketing and digital presence – KOV s.r.o.
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← ALL EIGHT MODULES MODULE 07 / 08 MARKETING

Marketing & Digital Presence.

Most marketing budgets are spent proving that somebody was busy. We start from what your business actually sells, work out which channels reach those buyers, and then run the whole thing – ads, social, search, content and the creatives that carry them.

4 wksFROM BRIEF TO FIRST CAMPAIGN
6CHANNELS UNDER ONE PLAN
100%OF SPEND VISIBLE TO YOU
Content and campaign desk
FIG. 07 · CONTENT DESKTHE RIGHT AUDIENCE
WHY THIS MODULE EXISTS / 07

Visibility is a system, not a lucky post.

Companies rarely have a marketing problem in the singular. They have an agency running ads nobody reads, a social account posting into silence, a website nobody searches for, and six versions of the logo. Each part was reasonable on its own day. Together they tell a customer four different stories.

We start by deciding who you are talking to and what they need to understand before they buy. Everything after that – channel mix, budget split, tone, creative – follows from those two answers, which is why we insist on answering them first rather than opening an ad account on day one.

Then we run it. Campaigns that go live on a schedule, content written by people who understood the brief, a brand that looks the same in a LinkedIn post and on a trade-fair stand, and a monthly report that says what worked, what did not and what we are changing because of it.

WHAT'S INSIDE

Scope of the module

ALL SIX · INCLUDED IN THE BASE RETAINER
◆ 07.1
Digital advertising

Search, display and paid social built around what converts – budgets set per channel, results read weekly, not at the end of the quarter.

◆ 07.2
Social media management

A content calendar, posts that are actually written for the platform, community replies inside the working day, and an archive you own.

◆ 07.3
SEO & content strategy

The queries your buyers really type, the pages that should answer them, and the technical housekeeping that lets search engines find both.

◆ 07.4
Market & audience research

Who buys, why they buy and what they compare you to – collected before the budget is split, not explained afterwards.

◆ 07.5
Brand identity & design

Logo, colour, type and the rules for using them, so your materials look like one company instead of eleven freelancers.

◆ 07.6
Marketing materials & creatives

Ad creatives, presentations, one-pagers, print and trade-fair materials – produced from the same brand system, in the formats you need.

HOW IT WORKS

From first brief to a running channel mix

WEEK 101
Brief & audience

What you sell, who buys it, what they compare it to. We leave with the positioning written down and agreed – one page, no jargon.

WEEK 2–302
Plan & first creatives

Channel mix, budget split and the first set of creatives. You approve the direction before a single euro is spent on media.

MONTH 203
Campaigns live

Advertising and content go live on a schedule. The first reading comes after two weeks, not after the budget is gone.

ONGOING04
Run & refine

Monthly report, monthly adjustment. Channels that earn their place stay; the ones that do not are closed without ceremony.

STAYS ON YOUR DESK
◇FINAL SAY ON THE BRAND◇BUDGET CEILING◇APPROVAL OF CLAIMS◇YOUR ACCOUNTS AND DATA
MOVES TO OURS
◆CHANNEL PLANNING◆CAMPAIGN BUILD & BUYING◆CONTENT & CREATIVES◆COMMUNITY MANAGEMENT◆MONTHLY REPORTING
NUMBERS & PROOF

What this looks like in production

6CHANNELS COVERED
1PLAN, NOT SIX AGENCIES
14 dFIRST PERFORMANCE READING
1×REPORT EVERY MONTH
FROM A CLIENT

“We had an agency for ads, a freelancer for social and nobody for the website. Now there is one plan, one report and one person to ask – and for the first time I can see what the money did.”

MARKETING LEAD · B2B SERVICES, 80 EMPLOYEES
SEE THE CASES →
COMMON QUESTIONS

Asked before signing

FULL FAQ →
Do we have to move our existing accounts to you?

No. Your ad accounts, domains and social profiles stay in your name – we work inside them with the access level you grant, and you can revoke it at any time.

What if we already have a brand book?

Then we use it. We audit it for gaps – usually digital formats and social templates – and extend it rather than redesign what already works.

Is the media budget included in the fee?

No. The retainer covers the work; media spend is yours and goes to the platforms directly, so you see exactly what was spent and where.

MODULE 07 · MARKETING

Stop guessing.
Start being found.

Book a consultation →
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